Overview
I was tasked with creating a logo for a new brand of fashion handbags. The key features were that the logo reflect fashion, value and dependability. What made this project interesting was that I was to incorporate the company’s old fashioned corporate logo into a more current feel.
The type face would have to reflect fashion, value and dependability.
The new logo was required to keep a nod to the old. with a group effort, it was decided that the C would make that connection to the past.
Wheeled rollerbriefs were added to the company’s lineup, and required a brand name and logo. The original Cabrelli & Co. logo was updated to include the term “Fashion Executives”. A thin sans serif provided a nice contrast to the otherwise bold logo.