Overview
I was tasked with creating a logo for a new brand consisting of fashion handbags, leisure bags, accessories and rollerbriefs. The keywords were Fun, Fresh and Fashion-Forward.
The idea was to have two distinct words written as one. One serif (linking this logo with Cabrelli & Co.) and one script with a casual feel and playfulness.
The logo has been applied to the products an the form of a front PVC emboss, and inside woven label.