Overview
I was tasked with creating a logo for a new brand of sport bags. The key features were that the logo be fun, looking to the future, reflect friendship and trust.
Many font types were discussed. A sans serif was finally chosen because it fit all the parameters: futuristic, bold and legible.
Themes of friendship and trust were literally brought out from the final letter of the brand name. Two people holding hands formed the letter N.
Logo has been applied to the products in the form of rubber plates and zipper pullers.
The team went through stock image options and decided on the one below. It was perfect for the back-to-school launch!